The GIFERATOR was developed as a responsive 2nd screen experience designed from the beginning to work on phone, tablet and desktop.
It used real-time data to generate reaction GIFs to every play during the game. Giving fans ammo to trash-talk their friends.
We also opened it up to the users. Utilizing gameplay, layered on-top background animations and editable type. The users can create their custom GIFs to blast their friends online.
Some people got a bit creative and made some really funny ones, my favorite ones are here.
Watch the case study here